Yesterday was #NationalBeerCanAppreciationDay, which sounds like an innocent national day like National Twinkie Day. But with all the alarming statistics about alcohol abuse among both minors and adults is this sending the wrong message.

If you are a fan of acknowledging the long list of National Days, you may be familiar with this particular celebratory acknowledgment to the popular alcoholic beverage known as beer. And more specifically beer cans. We’ve had everything from National hangover, weed, bourbon, even drink wine day! This trend of idolizing certain events to a day, however, has become one that can sometimes canonize things with little redeeming value. Like Beer for instance.

It’s not hard to create a National Day

National days like these have no real form or system to its inception. Some days start as a simple hashtag on social media. From there it gets shared across many platforms and is recorded by the National Day Calendar (NDC) company. Since its inception with National Popcorn Day in 2014, the National Day Calendar which is a company specializing in tracking and creating nearly 15,000 National days.

17.6 adults struggle with addiction to alcoholic beverages such as beer.

National Council on Alcoholism and Drug Dependence (NCADD)

Why National Beer Can Day is wrong?

While this trend can be uplifting and even on the comical side. It can also glamorize some of the negative aspects of our culture. For example, national beer can appreciation day promotes products such as beer. Beer already is equated with great things happening from the television commercials. People who drink beer stumble on beautiful women, suddenly are transported to a tropical island, or get to meet celebrities on a moments notice.

But that is far from real life where according to the National Council on Alcoholism and Drug Dependence (NCADD), 17.6 adults struggle with addiction to alcoholic beverages such as beer.

What can we do to change this?


An example of a positive post about #NationalBeerCanAppreciationDay

To make a change or difference we can instead create positive and uplifting holidays. Also, for national days like this, we can focus on posting positive or informative information. For an example please refer to the photo on the right. Someone tweeted a more accurate portrayal of beer and alcohol that aims to educate the deleterious aspects of alcohol rather than sell it. Posts like these will help to spread awareness and educate others about information they may have been ignorant to.

National holidays continue to be a trend among those active on social media. However, it does not have to reflect us negatively. Instead of romanticizing the negatives within our society we can use as an opportunity to bring about awareness and educate others.

%d bloggers like this: